Born in Shanghai, he graduated in 1995 from the Shanghai Art University. In 1999 he set up his own workshop YES videoshop in Shanghai and Beijing to work as a director for commercials and short videos, producing many short videos very popular in the Chinese youth market. His best known work is the " Channel [V] - Eye Exercise - Made in China and in 2004 he was rated by the China Advertising Guide as one of the most influential commercial directors in China. In April 2004 he began working on video art, using digital video systems to create visual artworks. His unusual creative style spanning two disciplines as well as skilful management of visual techniques meant that his works released over the Internet at the end of 2004 immediately attracted a great deal of attention. Dozens of local and international media organizations such as "Vision" "China Photography" "Friends of Film" Singapore's "Zaobao" indigomagazine and Theradiomagazine have also carried special reports on his work as well. In 2005 Canada's CBC News interviewed him about his filmmaking and made a documentary about his artwork.